#founderfridays - A day in the life of the CPO
Posted on April 21 2017
Hey everyone, Laura here, CPO and Co-Founder. I get asked all the time what the “P” in the title CPO stands for. Procurement? Purchase? Party? In fact, it’s Product. The P stands for Product. I have the awesome responsibility of making sure the bra that you put on every morning...
#founderfridays - My Holy Grail
Posted on April 14 2017
Sophia here. Happy Friday. In 3 days it will be exactly 6 months since we shipped our first products, long-anticipated by our Kickstarter backers as well as many other women throughout the world who were excited to try our new technology. We’ve been receiving a lot of great feedback –...
#founderfridays - On raising money as a female-founder
Posted on April 07 2017
Hi - Sophia here. #tgif, am I right? We're starting a new thing here at Trusst called #founderfridays, where we share our perspective on real-life issues around both building a company and building an innovative product. In light of Inclusive Innovation Week in Pittsburgh, I thought it would be great...
Support Her Winners #4 - The Van Dunk Sisters
Posted on April 05 2017
Sisters Sam left and Lauren right We recently had the wonderful opportunity to talk to the Van Dunk sisters, a tenacious duo who bring the meaning of support to a new level. Samantha and Lauren may live in different states, but that doesn’t seem to affect their relationship. They...
Support Her Winner #3 - Aimée Babbin
Posted on March 21 2017
Meet Aimée! Aimée was nominated by her fiancé, Rohan. We loved his touching story about his bride to be who has dedicated her life to teaching young minds about the joy that is Chemistry and Physics. Rohan told us that Aimée decided while attending medical school that she wanted...
Support Her Winner #2 - Ori Appelbaum
Posted on January 31 2017
Please meet Ori Appelbaum, an artist from Folsom, California. She was nominated by her wonderful daughter, Jessi Borlase. We here at Trusst loves hearing about women supporting other women and celebrating all body types as a work of art. Jessi’s Nomination Story: Growing up I remember my mother while bra...
And we have a winner! Meet our awesome first recipient of the Support Her campaign!
Posted on January 24 2017
Meet Brenda! Trusst’s first Support Her winner. Brenda was nominated by her long-time friend Leslie Johnson. Brenda and Leslie are from Fayetteville, Arkansas. The Trusst team was touched by Brenda’s long term devotion to her family, her community service, and her awesome jewelry making talents. Leslie writes, “Brenda can best...
Support Her Campaign
Posted on January 17 2017
Over two years ago, the Trusst team took on a challenge – to support women and improve their quality of life through new technologies. We worked passionately and tirelessly to develop our first product, the BAST (Breast Advanced Support Technology) system, which we launched this past October. Some of you may be...
A Thanksgiving Message from Trusst
Posted on November 23 2016
With Thanksgiving just a day away, we wanted to take a moment to celebrate all the things for which we are thankful here at Trusst. We started this journey just over two years ago, because we wanted to support women and create a product that could help change their lives....
The Science Behind the Support
Posted on November 07 2016
Bra design has had little innovation over the past 100 years, and until now, no one has addressed the issue of breast weight from a physics and engineering perspective. Here’s a look at how the Trusst team set out to change all of that. Trusst Beginnings In the...
Great Teams Make Great Products
Posted on September 27 2016
In the startup world, one can argue that it’s an idea that makes a great product. While we believe that this is partly true, the catalyst that really drives the product from good to great, is a dedicated team to make it happen. Here at Trusst, we’re lucky to...
Anatomy of a Bra
Posted on August 29 2016
As a new school year begins, we thought it would be a good time for an anatomy lesson - Anatomy of a Bra that is. Don't worry, there won't be any homework, and you can use your newfound knowledge to graduate to a better-fitting bra. Check out the infographic...
Meet Trusst's Interns
Posted on August 04 2016
We can’t believe it’s August already – this summer is just zipping by. So here at Trusst, we wanted to take this opportunity to give a major shout out to our awesome summer interns. We’ve been lucky enough to have two smart, creative, hard-working gals on our team, who...
Clues to Solving Your Bra Fit Dilemmas
Posted on July 26 2016
Finding a bra that fits and supports properly can seem like a mystery even the great Nancy Drew couldn’t crack, but luckily for you, the gals at Trusst are on the case. Below are some of the most common fit issues, and what they could be telling you about your...
When Is It Time to Replace Your Bra?
Posted on July 18 2016
When was the last time you bought a bra? If you have to think about it, chances are it’s been too long. While a good bra is a wardrobe investment, that doesn’t mean it will last forever. Over time, the day-to-day wear and tear on your bras leave them ill-fitting...
To China and Back: A Q&A with Laura West
Posted on July 11 2016
Trusst co-founder and Chief Product Officer Laura West is home from China, and she took some time to give us the inside scoop on her experiences abroad. Check out her Q&A below. If you missed our production update, take a look at our last blog post here. ...
Greetings from China - Manufacturing Update
Posted on June 27 2016
Hello! Or should we say Ni Hao? Our fearless co-founder and Chief Product Officer Laura West is currently in China finalizing details for production of our first batch of bras. Apart from fine-tuning her chopstick skills, she’s been working hard with our factories to make sure every last detail...
SWW-WE - Solidworks World Women Edition
Posted on February 24 2016
In our last post, we recapped our experience at Solidworks World, a conference organized by the 3D modeling software company Solidworks, its resellers, its users and those who appreciate computer aided design. While we participated in some great informational panels and interviews, we were also lucky enough to meet some...
#SWW16 (Solidworks World 2016)
Posted on February 09 2016
Last week we were invited to participate in Solidworks World 2016, a conference organized by the 3D modeling software company Solidworks for its resellers, its users and those who appreciate computer aided design. Here at Trusst, we use Solidworks to create the support structure that is integral to our bras,...
Brrrr...it's cold out there! How we beat the chill.
Posted on February 01 2016
We’re not sure about you (and where you are in the world!), but winter is fully upon us here in Pittsburgh. This cold weather can create challenges in trying to find new activities, especially for those of us who aren’t so keen on breaking out our traction cleats and braving...
New Year, New Goals!
Posted on January 06 2016
Happy New Year from all of us at Trusst! With the new year, comes many resolutions, and we hope you are sticking to yours! While we might personally have a few resolutions (cough, cough, time to get our butts back to yoga) we have some big Company resolutions to look...
November Updates
Posted on November 18 2015
Dear Trusst Supporters, With the holidays around the corner, we’ve had some time to reflect on the things for which we are truly thankful. As many of you know, we began this journey just over a year ago, with a dream and vision for what our products could be....
So Whats the deal with Sizing?
Posted on October 07 2015
Bra sizing. Literally the WORST. It doesn’t have to be that hard though! And hopefully this guide can help you solve your sizing issues. There are numerous sizing charts that will tell you conversions between US, EU, UK and AU sizing, but the interesting thing about them is they all...
The Name Behind the Bra: Interviewing Jessica
Posted on August 31 2015
WHAT DOES YOUR NAME MEAN? Jessica come from the ancient word “Yeshai” which means spiritual wealth. HOW DO YOU FEEL ABOUT HAVING A BRA NAMED AFTER YOU? I feel extremely special. How many daughters who become entrepreneurs name something after their mother? With this bra, my daughter is saying...
Breast Health
Posted on August 26 2015
Taking care of yourself is one of the best ways to live a healthy life. The health of your breasts matters too and seriously impact how you feel. By investing the time to check your breasts and staying in shape, you will do yourself (and your boobs) a favor. ...
The Name Behind the Bra: Interviewing Suzanne
Posted on August 24 2015
WHAT DOES YOUR NAME MEAN? My name has taken on different meanings to me over the course of my life. In my younger years, I was embarrassed when the teachers called roll because my name was unique: there were many Susans but only one Suzanne. Within my immediate and extended...
Dear Bra: It's Not Me, It's You. 5 Good Reasons You Called It Quits With Your Ex-Bras
Posted on August 17 2015
Dear Bra, I remember our first date fondly, I thought you were the perfect fit for me. We were young, living in the moment. Your bright neon pink stripes were everything to me. You felt so good, and you were totally in-season. I guess I didn't realize at the time that...
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