Posted on January 17 2017
Over two years ago, the Trusst team took on a challenge – to support women and improve their quality of life through new technologies. We worked passionately and tirelessly to develop our first product, the BAST (Breast Advanced Support Technology) system, which we launched this past October. Some of you may be wearing right now as you read this post!
We've been receiving great feedback from women all over the world. One of our favorite quotes so far is from Audrey: “what a bra! what a fit! I have never had a bra fit not only so perfectly but took the weight off my shoulder and my back. It's as if they are levitated removing all weight from my body. Anyone who has larger than average breasts, is frustrated with a life-time of foiled underwires and shoulder crevices, must try these.” As we grow, we will continue to stay true to our mission to empower women to feel beautiful and confident in their own skin. We can’t wait to support you!
Launching Support Her
As we kick off the new year, we’re reminded of all the things we are thankful for. One of those things is a group of supportive and inspiring women. To honor those women and all women who are the supporters, the care takers, the role models and most selfless, we’re launching the Support Her campaign.
If you’ve been following our journey, you might know that we have just fulfilled all of our Kickstarter rewards. During the process, we were touched by a story: One of our Kickstarter backers, Jessica, gifted her rewards to a friend, Margaret, a woman who has dedicated her life to supporting and helping others. Margaret works with people who are physically or mentally disabled. These men and women cannot live on their own and require the help of others. The patience, love and kindness Margaret portrays in every element of her life was inspiring to us.
When we got to know Margaret, she told us that she’s an energetic senior person. She takes control of her life and tries to enjoy every second. And what does she think about her new Trusst bras? Her answer made us smile: “My breasts had just gotten used to hanging low and swinging to and fro...I love my Trusst bras. My breasts now stand up and don’t swing. They’re not resting on my stomach anymore and I feel the difference!”
We were so inspired by this giving story that we decided to launch our Support Her campaign. During this campaign, we will be gifting bras to the women you nominate. You will share her story, telling us why she has been such a supportive figure to you or others in her life, and how much she means to you. Each week we will choose someone new, and we will feature her story on our social media, blog and Support Her website page to highlight the impact she has made. Nomination forms can be found here. We are excited to hear your stories and help you support that special woman in your life!