Happy New Year! A 2018 Recap + Look Ahead
Happy new year!
At Trusst, we are so excited for 2019 and can’t wait to share all the new things we have planned for the year. Before we get there, we wanted to celebrate all of the success from 2018 and share some of our favorite highlights from the last 12 months.
A 2018 Recap:
Last year was pretty eventful for us…we grew tremendously both as a company and team, and had some pretty exciting milestones to celebrate. Here are some of our highlights:
Dahlia launch – our first new product of 2018 came early in the year with revised fit and construction based off of customer feedback. Named after my artistic, entrepreneurial grandmother, the Dahlia features fun, bold colors, with more options to come in 2019. She is a classic staple that women are loving.
Forbes feature – in May we were featured in Forbes.com (with a follow-up in print in the November issue of Forbes magazine!). This was a huge milestone for us and a great way to share the story of how our technology was created and how we are continuing to scale our R&D to create even more products for you.
Naomi launch – our second new product of 2018 came towards the fall with some awesome new features – designed and requested by YOU. The Naomi bra boasts a mesh side support feature (no more side boob!) and a double adjustment on each strap that also converts to a racerback. A purposefully designed bra for the ultimate in versatility, the Naomi also comes in a variety of nude shades to work with different skin tones and occasions.
#Redefiningbeauty – as part of a new initiative, we launched the Redefining Beauty campaign, featuring existing customers and their thoughts on what defines beauty for them. We’ve had some great feedback from our community following this launch, and are excited to include more women in 2019. We’d love to hear from you! Please send us your #trusststories and how you are #redefiningbeauty and we’ll feature you on our blog and social media.
Team growth – our team grew tremendously this year, and I’m so proud of all of the talent we have brought to the company. You’ll continue to see even more creative growth from us in 2019 through new campaigns, product launches, and events.
On a personal note, 2018 was a pretty exciting year. It has been amazing to watch Trusst blossom with new the launch of products and growth from new customers learning about our technology. In addition, my daughter, Alina Rae, was born on December 19th, and we are so in love. She’s the first official newborn to join the Trusst team!
I hope this new year brings all of you success, happiness, and the comfort you deserve.