It's Time To Say No To Minimizing Bras

The idea of a minimizing bra gives me pause. How about you? Does it feel strange to anybody else? Why does a product even exist for women that “minimizes” a part of our bodies? Queue the alarm bells. 

When it comes to women’s bodies, it feels like there is always someone or something that is trying to “police” them. There’s so much contempt when it comes to women and what we look like, which could mean anything from being a size 20 and wearing shorts on a hot summer day to be a size 00 and wearing oversized clothing a la The Olsen Twins. There’s always something to nitpick when it comes to women and our bodies. Why is that? What is it about women’s bodies in particular that give license to people to make comments about them? 

But, what I really want to know is why minimizing bras? It’s interesting because society seems to want women with large breasts (or at least that’s what we have always been told or shown in the media). So why would there even be a bra that “minimized” breasts? Is this because these are mostly for women with very large breasts and who might happen to also be plus size? This makes a lot more sense to me because as we know when you are a plus-size woman, society would rather you been minimized, if not completely invisible. 

I mean look at what happened with Nike launching “plus-size” mannequins in their stores a couple of months ago. The article from the telegraph that caused all the backlash states “Yet the new Nike mannequin is not size 12, which is healthy, or even 16 – a hefty weight, yes, but not one to kill a woman. She is immense, gargantuan, vast. She heaves with fat. She is, in every measure, obese, and she is not readying herself for a run in her shiny Nike gear.” It’s interesting because the woman who wrote this article is A. a woman and B. she is not a size 2 (based on her photo). What is her beef with these mannequins? Because they show “someone” over a size 16 wearing workout clothes in an attempt to get healthy? I can tell you right now that I was a size 8 for years, but in the last year or so I’ve gained weight so now I am a 12. Not a healthy 12 by any means, but those mannequins certainly inspire me to get out there and get healthy. 

I recently read Lindy West’s autobiography, Shrill, and it drove a lot of things home for me. Things I would have never thought about when it comes to being plus size. Things I will never not know now. Important things. Like what it’s like to travel on a plane - not fun. Or what it’s like to be “famous” and have people tweeting super mean stuff to you. Truly horrible things. What I love about her book and her, is that she takes all of that in stride. That doesn’t mean that she doesn’t struggle with it every single day, but she is able to rise above and not let it get her down. As Michelle Obama said, “When they go low, we go high.”. She is absolutely right. 

But I digress, let’s get back to this minimizing bra. What does this style of bra actually do? The main purpose of a minimizing bra is to make your breasts appear smaller. The weight is redistributed across your breasts (aka flattened) or just plain squished. When you think about it, there really is no other way to make them look smaller other than to just push them down. Think Roberta in the 90s coming-of-age movie “Now and Then” taping down her boobs in order to make them smaller. Or as many young women have done, wearing two super tight sports bras. When you have big boobs and you don’t like them, you will do almost anything to make them look smaller. Is this a personal preference or something that has been ingrained in our heads by society. 

So we say that it is time to let go of your minimizing bras and say hello to letting your true body shine fact, not just shine through but enhance it. You deserve to be confident and proud of your body just like everyone else. Why should anyone have to change their bodies for anyone other than themselves? Your body is yours and yours alone. 


Content Manager

August 07, 2019 by Trusst Brands
Tags: Women

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