Redefining Beauty: Kate E.

When Kate E. found out about Trusst, she was searching all over the internet for plus size bra companies and she was pleasantly surprised to find one right here in Pittsburgh and run by women (from Carnegie Mellon University which is next door to The University of Pittsburgh where she attends classes). Kate ended up coming into our Pittsburgh location for a fitting and remembers how comfortable she was being surrounded by women working on this incredible product. She immediately bought 3 new bras.

Kate is part of our Redefining Beauty campaign - challenging the traditional perceptions of what beauty is and what it stands for. To redefine beauty means to express yourself - however it resonates to you in your life.

kate e

Hear more from our interview with Kate:

What does beauty mean to you?

What defines beauty for me is confidence, passion, and joy. People who are confident and passionate about what they do and what they wear every day are beautiful. When it comes to beauty, I always like to tell a story where my friend is most comfortable and confident when they dress in the aesthetic of a 13-year-old boy. Despite that aesthetic not being the beauty standard for most people with female or effeminate bodies, they are the most beautiful when they wear and do things that bring them the most joy and confidence. I feel the most beautiful when I wear things I’m comfortable and happy in, which are usually some kind of mix of feminine and masculine clothes. I like to play with the different combinations and switch up what I wear day to day- I never like to stick to one thing for too long. Wearing different things and playing with the makeup I wear (sparkly green lipstick anyone??) is a way for me to be in control with how people see me and how I present myself to the world. This makes me confident and feel beautiful because I feel as if I have the power over my own body and my own narrative, something that I wish I had discovered earlier as a kid. But at least I made it now!

Why did you choose this place to be photographed?

This space feels sacred to me because of how I decorated it with my plants and candles to create a calm and relaxed environment outside of the craziness of school, work, and crazy college kid social life. I feel very connected to myself out here and the people I love most in this city. It’s significant to me because it reminds me when I need to take a step back and bring myself back into my body and my soul and just relax for a moment amidst the craziness of the outside world.

What do you do that makes you feel the most confident and beautiful?

Since coming to college at the University of Pittsburgh, I have been able to participate in many projects and organizations that focus on the empowerment of women, queer people, people with disabilities, people of color, and anyone with a marginalized identity. These projects make me feel beautiful and strong because I am working to uplift people that have historically been told that they are not beautiful or strong or powerful. But we are powerful and beautiful and strong, and nothing has made me feel more confident in myself and my body and my soul than being a part of those movements for change and empowerment. Anyone from a marginalized community has had to redefine beauty for ourselves outside of societal expectations because we already are outside those expectations because we are oppressed for our differences. Exploring the ways those differences are beautiful outside of society has been one of the best experiences of my entire life.

What do you love about Trusst?

I love how the bras actually work with large breasts- everyone with a big chest knows that the wires underneath most bras just don’t cut it. I love how they acknowledge all the support that’s needed for above average breasts. Trusst bras have significantly changed my life by giving my bras that are DURABLE, SUPPORTIVE, and STILL SUPER CUTE!! Those are in all caps because I have NEVER found a bra that has done all 3 of those for me before. I finally have a bra that has consistently fit me so well and that is such a relief not to have to think about all the time like I used to have to do.


Trusst was founded by women who challenged the traditional stereotypes of bra design - through engineering, physics, and product design that is not typically seen in the lingerie industry. However, that passion for challenge extends further than just through design; it resonates in the way you live your life as well as the way you perceive yourself and others around you.

We will continue to share stories of other women like Kate who are redefining beauty. And we welcome you to share yours as well! Email us at or share photos and tag us with #trusstyourself and #redefiningbeauty and we’ll feature you in an upcoming blog post.

Thanks for all of YOUR support of our brand and mission - we wouldn’t be here without you.

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