Redefining Beauty: Meet Emily F.

We met Emily on a blisteringly cold yet sunny day at Carnegie Mellon University. She knew her way around and you could tell she felt comfortable confident in this environment. She actually discovered Trusst through a fellow “busty” Carnegie Mellon alumni who had shared the Kickstarter campaign on her Facebook. After reading about the company, a year later, she came to the store to try some on...she now owns 4 bras.

Emily is part of our Redefining Beauty campaign - challenging the traditional perceptions of what beauty is and what it stands for. To redefine beauty means to express yourself - however it resonates to you in your life.

Emily F RB

Hear more from our interview with Emily:


What does beauty mean to you?

Beauty is complicated. We were supposed to look it, now we’re supposed to feel it. Frankly, I don’t look or feel beautiful a lot of the time, and I’m sure many women feel the same way. But we still matter anyway, so very much. At our best and at our worst, we’re still worthy of love and time and attention and understanding and ambition and success and happiness and sadness and naps and cuddles and cats and binge-watching the Golden Girls.

What do you do on a daily basis? What builds your confidence?

Like I said, I don’t look or feel beautiful a lot of the time, but I do the damn thing anyway. I insist that I’m worth the effort. And that’s pretty badass.

Why did you choose this spot for your photograph? What does it mean for your life/lifestyle and you?

Carnegie Mellon bookends some really important milestones for me. As a depressed teenager from a single-parent, low-income home in West Virginia, making it to a top university was a huge accomplishment. I worked my ass off for this opportunity, and then I worked my ass off to make the most of it. I’m so proud of what I accomplished here… and I’m also exhausted. Now, something like 10 years and most of a PhD later, I’m stepping away to start a new life as a Technical Writer on the west coast and take care of myself in a different way, a kinder and gentler way. And I’m just as proud of that decision.

What is your favorite thing about the brand and/or products?

There’s lots to love about Trusst! You’re a woman-owned, body-positive business, and there aren’t nearly enough of those. And I call your bras my “start-up bras” because I love that they are structurally innovative and homegrown in Pittsburgh.

 How have Trusst bras changed your life?

There are more and more bras for bigger busts out there, which is a great thing, but so often there’s a catch. Sometimes they’re minimizer bras, sometimes they’re push-up bras… I don’t want smaller breasts or breasts all the way up to my neck! Trusst is one of the only brands that lets my boobs just be the best version of themselves -- a little lift, lots of support, and easy on the shoulders (and eyes!).


Trusst was founded by women who challenged the traditional stereotypes of bra design - through engineering, physics, and product design that is not typically seen in the lingerie industry. However, that passion for challenge extends further than just through design; it resonates in the way you live your life as well as the way you perceive yourself and others around you.

We will continue to share stories of other women like Emily who are redefining beauty. And we welcome you to share yours as well! Email us at or share photos and tag us with #trusstyourself and #redefiningbeauty and we’ll feature you in an upcoming blog post.

Thanks for all of YOUR support of our brand and mission - we wouldn’t be here without you.

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Sami said:

I do not have boobs. I have breasts. I know a few boobs… such idiots in the world. My pectorals are far more respectable


Donna said:

I would LOVE something in Red all over lace!!!!please?

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