Redefining Beauty: Meet Kaitlyn W.

Kaitlyn W. discovered Trusst through her husband. She noticed that he had something engineering-focused on his computer screen, and upon closer look, she realized that it was actually a bra - and not just any bra, the Trusst engineered technology. As a bunch of tech nerds, we were thrilled to hear this anecdote! We are even more thrilled that she ended up ordering a few bras and that she loves them. We really couldn’t ask for anything more. 

Keep reading to hear more from Kaitlyn:

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What does beauty mean to you?

Beauty is the confidence by which we choose to love and to be loved. The vulnerability and trust required by love can be scary. To me, beauty is the feeling of empowerment that you get when you choose to brave the ambiguity of relationships—both with others and with yourself—because the act of giving and receiving love is the best part of life.

What does being comfortable mean to you and your life?

Even when my life is chaotic, I am most comfortable when I am around the people that care about me. The security of knowing that someone is looking out for me can create comfort in almost any situation. In my life, I can find comfort when my husband keeps me grounded in the here-and-now during rush hour traffic, when my friends squash my stress with heated lunchtime discussions, or when I find some time to myself to work on my hobbies and passions.

How did you discover Trusst?

When I first stumbled onto the Trusst website, I thought my husband had left one of his engineering research websites open. 3D printing techniques? Physics? Bridge design? When I realized that these approaches were describing technology for a bra, I was hooked. Needless to say, my husband approved of the Trusst design, too.

What is your favorite thing about Trusst and/or the products?

Before I discovered Trusst, I was stuck with bras focused on minimizing and hiding my natural figure. For years, I had been told that I would need a breast reduction if I ever wanted to fit into traditional-sized clothing. Now that I have discovered Trusst, I am proud to take back ownership of my confidence with bras that enhance, emphasize, and empower my authentic, natural self. I do not feel ashamed by my curves, I no longer need to hide or minimize parts of my body, and I do not have to worry about back pain or fatigue preventing me from spending time on my passions and hobbies.

What do you do on a daily basis? What builds your confidence?

Cooking in the kitchen is my happy place. I love trying new foods, cuisines, or techniques. Even though some of my creations are destined to fail, all of my experiments lead me to more ideas about what to try next. Through the hours that I spend in my closet-sized kitchen, I have learned how to build flavor profiles, how to forgive myself for ill-advised decisions, and how to actually transform an idea in my head into a delicious meal.

Why did you choose this spot for your photograph? What does it mean for your life/lifestyle and you?

When I needed a professional picture for my final semester of graduate business school, I knew that I did not want to look like a stock image. I chose the brick wall of my house as a backdrop for a few key reasons: (1) I did not see any portraits with similar settings in my professional network, (2) I wanted to show that I approached the world differently, and (3) I loved the imperfection hiding in the symmetry of the brick pattern. Then, my sister-in-law worked out the details to create the professional image that I imagined.

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Trusst was founded by women who challenged the traditional stereotypes of bra design - through engineering, physics, and product design that is not typically seen in the lingerie industry. However, that passion for challenge extends further than just through design; it resonates in the way you live your life as well as the way you perceive yourself and others around you.

We will continue to share stories of other women like Kaitlyn who are redefining beauty. And we welcome you to share yours as well! Email us at or share photos and tag us with #becauseoftrusst and #redefiningbeauty for a chance to be featured in an upcoming blog post.

Thanks for all of YOUR support of our brand and mission - we wouldn’t be here without you.

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July 23, 2019 by Trusst Brands
Tags: featured Women

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