Tech Talk: Why Trusst?

Where did the Trusst name come from?

You may be wondering how we came up with the Trusst name and what the inspiration was for our brand. Our founder, Sophia, is here to explain the background behind why we chose this name.

So why the name Trusst?

Well, first of all, let’s get to the technical background. The actual definition of a truss is the following:

(n) a framework, typically consisting of rafters, posts, and struts, supporting a roof, bridge, or other structure

Or if you’d prefer the verb version:

(v) support (a roof, bridge, or other structure) with a truss or trusses

There’s actually a type of bridge called a Truss bridge - and here’s what it looks like:

truss bridge

So...what does this have to do with bras again?

Trusst Brands is all about support. Our patented bra support system contains a truss feature, which is the principal reason behind why our bras are so comfortable and supportive. I pulled inspiration from an actual bridge design to develop our technology. When you wear our bras, you’ll notice you feel relief on your shoulders and back. That’s because our bras counterbalance your breast weight from underneath, freeing the pressure from your shoulders and helping you to maintain a better posture. Here’s a diagram of how the bra technology works:

BAST system

Ok , got it. But why the “t” at the end?

Well - our brand isn’t just about technology. We’re also about the trust you place in us, in our honest feedback and in our purposefully designed products. We want you to feel comfortable, which is why we use #trusstyourself - because that’s literally what you are doing. You won’t regret the amazing way you will feel in a Trusst bra.

trusst gif

And there you have it! Questions? Comment below and we’ll answer anything you have on your mind.


Trusst bras, Trusst lingerie, Trusst, plus size bra, plus size t shirt bra, convertible bra, front closure bra, plus size racerback bra 

March 28, 2019 by Trusst Brands



Denise said:

I’m unable to wear underwire bras, due previously broken ribs. Are you planning on coming out with a non-wire bra collection? Or do you have another bra in your collection that would provide the support I need, without the “discomfort” of an underwire? Thanks!

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